Lloyds Bank Academy
Making digital skills available to everyone
As part of a creative team at Six Agency we created an accessible educational platform for Lloyds Banking Group, ensuring that nobody gets left behind in digital learning: Lloyds Bank Academy, where users can learn online or face-to-face. The Academy provides access to a broad range of skills across many areas, from everyday life (shopping, entertainment, communicating) to work (for owners, employees and charities) – and it won’t ever stop expanding.
Lloyds Bank’s research revealed that millions of people in the UK still need digital skills, so they set out on a mission to bridge the skills gap and help ensure that nobody is left behind.
The Academy is designed to be bespoke. By creating a tailored experience, learners can progress through suitable courses at their own speed in bite-sized pieces.
From UX and strategy to design and copy, truly creative collaboration was key when Six Agency created the Academy. Working closely with Lloyds Banking Group, we tested, iterated and tested again to create an intuitive product that a vulnerable audience could benefit from.